Corporate gifting has long been a key strategy for businesses looking to reward employees, thank clients, or show appreciation to partners. Gift cards, in particular, have become an essential tool in corporate gifting programs due to their flexibility, ease of use, and the fact that they allow recipients to choose their preferred gifts.

In 2025, the corporate gifting trend continues to grow, with businesses increasingly purchasing gift cards in bulk for employee incentives, holiday gifts, and client appreciation. Bulk gift card purchases allow businesses to quickly and easily distribute gifts, without worrying about individual preferences, as recipients can redeem the cards for a wide range of products or services.

**The Corporate Gifting Opportunity:**

• Gift cards allow businesses to send meaningful, practical gifts to employees and clients while reducing the logistical challenges associated with physical gift purchases.

• Bulk gift card purchases streamline the process, allowing businesses to offer personalized incentives or thank-you gifts to large groups of recipients.

**What Businesses Should Do:**

• Create corporate gifting solutions that offer bulk purchases of customizable gift cards, tailored to suit the company’s branding.

• Provide flexible redemption options and ensure that gift cards are compatible with multiple retail partners or digital platforms.

Corporate gifting programs that leverage bulk gift card purchases can help companies foster relationships, increase employee morale, and build loyalty with clients.