The subscription model has gained significant traction in the gift card industry, as more companies offer subscription-based gift cards. These gift cards allow recipients to receive periodic credits or gifts on a recurring basis, making them ideal for services such as streaming platforms, beauty boxes, fitness memberships, and more. In 2025, subscription-based gift cards are becoming a go-to option for consumers who want to provide gifts that keep on giving.
Subscription-based gift cards offer recipients the flexibility of recurring deliveries without the need for the giver to make repeated purchases. For example, a recipient can receive a monthly or quarterly subscription credit to use on a particular service or product, whether it’s an online streaming platform or a health and wellness service.
**The Benefits of Subscription Gift Cards:**
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Subscription-based gift cards offer ongoing value, making them a more sustainable and thoughtful gifting option.
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These gift cards provide the recipient with a consistent experience and the freedom to choose how and when they use the card.
**What Businesses Should Do:**
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Develop subscription-based gift card models for your business, where customers can gift recurring services or products to others.
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Offer flexibility in subscription tiers so that customers can choose the appropriate level for their gifting needs, from entry-level to premium packages.
Subscription-based gift cards are an innovative way to keep gifts relevant over time. As consumers continue to look for more dynamic gifting options, this trend will likely play a large role in the future of the gift card industry.
